What About Now (Daughtry song)

"What About Now" is the seventh single from American rock band Daughtry's self titled debut album. The song is a ballad, that was written by Ben Moody, David Hodges (both former members of Evanescence), and Josh Hartzler, who is married to Amy Lee (the lead singer of Evanescence). It is one of only two songs on the album not at least co-written by Chris Daughtry. The song was announced as the band's next single on their website. It was officially released in the U.S. on July 1, 2008.

Music video
The music video, directed by Kevin Kerslake, premiered Friday July 11 on FNMTV Premieres, where it got a standing ovation at FNMTV Studio. The video can now be viewed on the band's official site.

The video is a social commentary, depicting several people and places affected by poverty, natural disasters, and war, as well as other world issues. Several comments are made about these issues, and the video also asks introspective questions to the viewer. Certain people who are working to help these problems are shown throughout the video, with their names and what they're associated with listed. The video features a light bulb that has not yet burned out, which symbolizes that it's not too late to make a difference. The video concludes with one final question to the viewer, "What About Now?", shown next to the burning light bulb. A few shots of the band playing the song live are also shown in the video.

Song usage
The song was used on the February 21, 2008 episode of the seventh season of American Idol, in a video package showcasing the season's top 24. An acoustic version of the song was performed by the band on a trip to Uganda, Africa in aid of the April 9, 2008 telecast of the fund raising charity event Idol Gives Back. The band performed in a small village surrounded by a group of underprivileged children that were heard singing along at one point, while a video also showed scenes of the band's trip.

The song was used in various episodes of The X Factor in 2009, I'm a Celebrity... Get Me Out Of Here! 2009 and Britain's Got Talent 2010. Both Daughtry's and Westlife's version were used.

On December 11, 2009, it was performed at the 2009 Nobel Peace Prize concert in honor of US President Barack Obama by the Irish pop band Westlife.

On May 14, 2011. Daughtry's version of What About Now was featured on a Britain's Got Talent episode.

Chart performance
Raising money for Idol Gives Back, the acoustic performance of "What About Now" was put onto iTunes and debuted at number eight on the Billboard Hot Digital Songs chart, fueling a number eighteen debut on Billboard's Hot 100, the band's highest debuting song to date, as well as their fourth top twenty Hot 100 hit. It also entered at number seventeen on the Canadian Hot 100, giving the band their fourth top twenty hit there as well. It achieved these peaks over two months before the song's official release.

Following "What About Now"'s official release, the song has become the band's fifth consecutive top ten hit on the Adult Top 40, so far reaching number three. This is an all-time record for the most top ten hits from a debut album on the Adult Top 40 chart. This also ties the album with Kelly Clarkson's Breakaway and Nickelback's All the Right Reasons for the most Adult Top 40 top tens from any album. On the Hot Adult Contemporary Tracks, the song peaked at number three. It is their third top ten hit on the chart, making them the only rock band to ever have three top tens from one album on the chart. The song also entered the top twenty on Mainstream Top 40 radio, peaking at number nineteen in October 2008, their fifth consecutive top twenty hit on the format. As such, the song re-entered the Hot 100 at number 94 on the chart week of September 6, 2008, and climbed to number 29 upon its re-entry.

The song entered the UK Singles Chart in May 2009 after being featured during a montage on Britain's Got Talent, and in August 2009 re-entered after being featured during the premiere of the 6th season of The X Factor.

On October 4, 2009, Daughtry re-entered the UK Singles Chart Top 40 again at number 39, due to Westlife's version being released.

Westlife version
"What About Now" was covered by Irish boy band Westlife for their ninth studio album Where We Are (2009) and it was released as the album's lead single on October 23, 2009. This song would go on to be the only single released from that album. Steve Robson retooled the original version of the song and serves as the producer for the Westlife version. The single officially sold over 270 000 copies in UK thus far and eleventh highest single sales of the band.

On October 25 the group appeared on The X Factor to perform and for a brief interview on spin-off show The Xtra Factor. The group also performed the following day on GMTV with an interview and webchat to follow before appearing on October 30 on The One Show for an interview. On November 27 Westlife performed "What About Now" on The Late Late Toy Show. They also performed the song on Nobel Peace Prize 2009.

Westlife was recently asked by Daily Star about the success of the song for the band. Egan stated: "It is amazing that after 11 albums we can still do things we haven't done before, or set new records for ourselves. What About Now definitely changed things. It might not have sold millions of copies, but I was on YouTube yesterday and the video has almost two million plays or something. That's not just me watching it either! I think it shows that we can still reach new people and audiences with everything we do."

Chart performance
In the first week of its release Westlife's cover of What About Now reached number two in the Irish singles chart taking the place of Alexandra Burke's "Bad Boys" and only beaten by Cheryl Cole's "Fight for This Love" which spent a second week at the number one position. A-Listed on BBC Radio 2, their version peaked at number four on UK Downloads Chart, number six on UK Radio airplay, number two on Scottish Charts and number twenty-two on UK TV Airplay Chart or Digital Subscription Plays Chart.

Reception
The song has received mixed reviews. Nick Levine from Digital Spy commented that: "Their version for the "Daughtry song" is no great reinvention, adding a lick of extra pop gloss to the manly balladry of the original. The strings swell like Louis Walsh's bank balance, the chorus is as big and stirring as Goliath's sugar spoon, and the boys deliver every line with their usual note-perfect earnestness. Cynical and predictable? Oh yes, but this is ruthlessly effective too."

Music video
UK's Daily Dickheads released an article about the shooting of their music video on October 26, 2009. The article described it: "I was listening to the song and it spontaneously came into my head that it would be nice to film it in front of ice. If you remember Die Another Day, the Bond film, it's like the contrast of the ice and the really modern things like the sexy, fashionable clothing and cars.". The full video was released on the band's official website and UK music channels on November 6, 2009. It was directed by Philip Andelman and filmed on location at the Vatnajökull Glacier in Iceland, the biggest in Europe. The video shows a snowy setting with different sceneries in ice and northern lights in the resolution of the video. Feehily later said on his official blog that the actual location of the music video was already distorted because of the recent volcanic eruption in Iceland. Feehily also had the idea of taking the video on that location.

Track listing

 * 1) "What About Now" - 4:11
 * 2) "You Raise Me Up" (Live at Croke Park) - 5:00

Tours performed at

 * Where We Are Tour
 * Gravity Tour