San Luis Obispo, California

San Luis Obispo (, ; Obispeño: tiłhini, "Place of the full moon" ), or SLO for short, is a city in the U.S. state of California, located roughly midway between Los Angeles and San Francisco on the Central Coast of Southern California. The population was 45,119 at the 2010 census. The population of San Luis Obispo County was 269,637 in 2010.

Founded in 1772 by Spanish Franciscan Junípero Serra, San Luis Obispo is one of California's oldest communities. Serra's original mission was named after the 13th-century saint and bishop Louis of Toulouse. The city, locally referred to as San Luis, SLO, or SLO Town (as its county is also referred to as SLO) is the county seat of San Luis Obispo County and is adjacent to California Polytechnic State University.

Native American
The earliest human inhabitants of the local area were the Chumash people. One of the earliest villages lies south of San Luis Obispo and reflects the landscape of the early Holocene when estuaries came farther inland. The Chumash people used marine resources of the inlets and bays along the Central Coast and inhabited a network of villages, including sites at Los Osos and Morro Creek.

Mission period
During the Spanish Empire expansion throughout the world, specifically in 1769, Franciscan Junípero Serra received orders from Spain to bring the Catholic faith to the natives of (Alta California); the idea was to unify the empire under the same religion and language. Mission San Diego was the first Spanish mission founded in Alta California that same year.

On September 7, 1769, an expedition led by Gaspar de Portolá entered the San Luis Obispo area from coastal areas around today's Pismo Beach. One of the expedition's three diarists, padre Juan Crespí, recorded the name given to this area by the soldiers as Cañada de Los Osos ("cañada" translates as "valley" or "canyon"). The party traveled north along San Luis Obispo Creek, turned west through Los Osos Valley, and reached Morro Bay on September 9.

In 1770, Portola established the Presidio of Monterey and Junípero Serra founded the second mission, San Carlos Borromeo, in Monterey. The mission was moved to Carmel the following year. As supplies dwindled in 1772 at the mission and Presidio, the people faced starvation. Remembering the Valley of the Bears, Presidio of Monterey commander Pedro Fages (a member of the Portolà expedition) led a hunting expedition to bring back food. Over twenty-five mule loads of dried bear meat and seed were sent north to relieve the missionaries, soldiers, and neophytes (baptized natives). The natives were impressed at the ease by which the Spaniards could take down the huge grizzlies with their weapons. Some of the bear meat was traded with the local people in exchange for edible seed. It was after this that Junípero Serra decided that La Cañada de Los Osos would be an ideal place for the fifth mission.

The area had abundant supplies of food and water, the climate was also very mild, and the local Chumash were very friendly. With soldiers, muleteers, and pack animals carrying mission supplies, Junípero Serra set out from Carmel to reach the Valley of the Bears. On September 1, 1772, Junípero Serra celebrated the first Mass with a cross erected near San Luis Creek. The very next day, he departed for San Diego leaving Fr. José Cavaller, with the difficult task of building the mission. Fr. José Cavaller, five soldiers and two neophytes began building Mission San Luis Obispo de Tolosa, which would later become the town of San Luis Obispo.

The first mission structures were built with whatever materials could be found nearby. Later, more permanent buildings were constructed with adobe walls, wood timber roof beams and tile roofs. The completed mission compound included: the church, the priests' residence, the convento, storerooms, neophyte and visitor residences, soldiers' barracks and other structures. The mission also had a grist mill, tannery, water supply system, land for farming and pastures for livestock. The whole community of priests, natives and soldiers needed to produce goods for their own livelihood.

When the Mexican War of Independence from Spain broke out in 1810, all California missions had to become virtually self-sufficient, receiving few funds or supplies from Spanish sources. Beginning soon after Mexico won her independence from Spain in 1821, anti-Spanish feelings led to calls for expulsion of the Spanish Franciscans and secularization of the missions. Because the fledgling Mexican government had many more important problems to deal with than far-off California, actual secularization didn't happen until the mid-1830s.

Rancho and town
After 1834, the mission became an ordinary parish, and most of its huge land holdings were broken up into land grants called ranchos. The ranchos were given by Mexican land grant from 1837–1846, with the mission itself being granted in the final year. The central community, however, remained in the same location and formed the nucleus of today's city of San Luis Obispo.

After the Mexican–American War annexed California to the United States, San Luis Obispo was the first town incorporated in the newly formed San Luis Obispo County. It remained the center of the county to the present. Early in the American period, the region was well known for lawlessness. It gained a reputation as "Barrio del Tigre" (or Tiger-Town) because of the endemic problem. Robberies and murders that left no witnesses were carried out on along the El Camino Real and elsewhere around San Luis Obispo for several years. Finally a gang of eight men committed a robbery with three murders and a kidnapping at the Rancho San Juan Capistrano del Camote in May 1858, that uncharacteristically left two witnesses alive. This brought about the formation of a vigilance committee in the County that killed one, the suspected leader of the gang Pio Linares, and lynched six others, a total of seven men suspected of such misdeeds (the most lethal in California history). Members of the committee remained influential members of the community for decades.

The ranchos remained focused on cattle after the conquest of California. With the discovery of gold, the county experienced a major economic surge with the rising price of beef, with the highest prices coming in 1851. The county remained focused on cattle until 1863, when a drought left most ranchos devastated. Residents quickly turned to other venues, leading to the breaking up of many of the ranchos and a major change in the economic climate of the town, which focused less on cattle ranching and more on dairies, agriculture, and mined goods from then onward.

San Luis Obispo once had a burgeoning Chinatown in the vicinity of Palm St. and Chorro Street. Laborers were brought from China by Ah Louis in order to construct the Pacific Coast Railway, roads connecting San Luis Obispo to Paso Robles and Paso Robles to Cambria, and also the 1884 to 1894 tunneling through Cuesta Ridge for the Southern Pacific Railroad. The town's Chinatown revolved around Ah Louis Store and other Palm Street businesses owned and run by Chinese business people. Today, Mee Heng Low chop suey shop is all that remains of the culture, although a slightly Chinatown-themed commercial development has been planned. A display of some of the unearthed relics from this period can be seen on the first floor of the Palm Street parking garage, which was built over the location where Chinatown once stood. The San Luis Obispo Historical Society (adjacent to the Mission) also contains rotating historical exhibits.

San Luis Obispo was also a popular stop when people are on the way to Los Angeles. U.S. Route 101 and California State Route 1 with the rise of car culture. Due to its popularity as a stop, it was the location of the first motel, the Milestone Mo-Tel.

Among San Luis Obispo's historical buildings is the former San Luis Obispo Carnegie Library, located at 696 Monterey Street. The San Luis Obispo Carnegie Library was built in 1905 with a grant of $10,000 from Andrew Carnegie, who funded the establishment of 142 California libraries in the early 1900s. The Romanesque style building was designed by architect W. H. Weeks of Watsonville, California and was built by contractor Joseph Maino of San Luis Obispo. As one of numerous California public buildings designed by W. H. Weeks, it shares features with Carnegie libraries in nearby Lompoc and Paso Robles. The San Luis Obispo Carnegie building served as the city library until 1955, when a new public library was built at the corner of Palm and Morro Streets. It has been home to the San Luis Obispo County Historical Museum since 1956. The Carnegie Library building is listed on the National Register of Historic Places.

San Luis Obispo's largest and oldest voluntary organization is the San Luis Obispo Chamber of Commerce, which also is the oldest and largest voluntary organization in San Luis Obispo County.

Geography
San Luis Obispo is located on U.S. Route 101 about 31 mi north of Santa Maria.

According to the United States Census Bureau, the city has a total area of 12.93 sqmi, of which, 12.78 sqmi is land and 0.15 sqmi (1.18%) is water.

San Luis Obispo is on the West Coast of the United States and in the Central Coast of California. The Pacific Ocean is about 11 mi west of San Luis Obispo. The Santa Lucia Mountains lie just east of San Luis Obispo. These mountains are the headwaters for San Luis Obispo Creek, whose watershed encompasses 84 sqmi surrounding the city and flows to the Pacific Ocean at Avila Beach.

San Luis Obispo is a seismically active area; there are a number of nearby faults including the San Andreas Fault. The Nine Sisters are a string of hills that partially run through San Luis Obispo. They are geologically noteworthy for being volcanic plugs. Six of the nine peaks are open to the public for recreation.

Climate
San Luis Obispo experiences a cool Mediterranean climate (Köppen climate classification Csb). On average it has 50 days with measurable rain per year – mostly during winter months. Summers are generally warm and sunny, often with morning fog from the Pacific coast. Winters are generally mild, though below freezing lows may be expected four nights per year. Measurable snowfall in San Luis Obispo has not officially been recorded since records began in 1870, although photos show about 0.3 inches fell in 1922 and snow flurries were reported in both 1988 and 2006. Temperatures do, however, vary widely at any time of the year, with 80 °F readings in January and February not uncommon. Although heat extremes in the 110s have been recorded, the maritime moderation is generally strong due to the proximity to the cool ocean waters.

2010
The 2010 United States Census reported that San Luis Obispo had a population of 45,119. The population density was 3,489.4 people per square mile (1,347.3/km²). The racial makeup of San Luis Obispo was 38,117 (84.5%) White, 523 (1.2%) African American, 275 (0.6%) Native American, 2,350 (5.2%) Asian, 65 (0.1%) Pacific Islander, 1,973 (4.4%) from other races, and 1,816 (4.0%) from two or more races. Hispanic or Latino people of any race were 6,626 persons (14.7%).

The Census reported that 43,937 people (97.4% of the population) lived in households, 967 (2.1%) lived in non-institutionalized group quarters, and 215 (0.5%) were institutionalized.

There were 19,193 households, out of which 3,178 (16.6%) had children under the age of 18 living in them, 5,690 (29.6%) were opposite-sex married couples living together, 1,336 (7.0%) had a female householder with no husband present, 586 (3.1%) had a male householder with no wife present. There were 1,104 (5.8%) unmarried opposite-sex partnerships, and 124 (0.6%) same-sex married couples or partnerships. 6,213 households (32.4%) were made up of individuals and 1,957 (10.2%) had someone living alone who was 65 years of age or older. The average household size was 2.29. There were 7,612 families (39.7% of all households); the average family size was 2.81.

The population was spread out with 5,522 people (12.2%) under the age of 18, 15,670 people (34.7%) aged 18 to 24, 9,630 people (21.3%) aged 25 to 44, 8,866 people (19.7%) aged 45 to 64, and 5,431 people (12.0%) who were 65 years of age or older. The median age was 26.5 years. For every 100 females, there were 109.1 males. For every 100 females age 18 and over, there were 110.2 males.

There were 20,553 housing units at an average density of 1,589.5 per square mile (613.7/km²), of which 7,547 (39.3%) were owner-occupied, and 11,646 (60.7%) were occupied by renters. The homeowner vacancy rate was 1.6%; the rental vacancy rate was 5.7%. 17,225 people (38.2% of the population) lived in owner-occupied housing units and 26,712 people (59.2%) lived in rental housing units.

The city has a desired maximum population of 57,200 within the urban reserve, however with the extremely rapid growth of the area it is unknown whether this population cap will remain.

2000
As of the 2000 census, there are 27, 819 people, 18,639 households, and 7,697 families residing in the city. The population density is 4,144.5 people per square mile (1,600.0/km²). There are 19,306 housing units at an average density of 1,811.3 per square mile (699.3/km²). The racial makeup of the city is 84.1% White, 5.3% Asian, 1.5% African American, 0.7% Native American, 0.1% Pacific Islander, 4.8% from other races, and 3.6% from two or more races. 11.7% of the population are Hispanic or Latino of any race.

There are 18,639 households out of which 17.7% have children under the age of 18 living with them. 31.3% are married couples living together, 7.2% have a female householder with no husband present, and 58.7% are non-families. 32.7% of all households are made up of individuals and 9.5% have someone living alone who is 65 years of age or older. The average household size is 2.27 and the average family size is 2.86.

In the city, the population is spread out with 14.2% under the age of 18, 33.6% from 18 to 24, 23.7% from 25 to 44, 16.5% from 45 to 64, and 12.1% who are 65 years of age or older. The median age is 26 years. For every 100 females, there are 105.8 males. For every 100 females age 18 and over, there are 106.3 males.

The median income for a household in the city is $98,977 and the median income for a family is $112,740. The median household income in San Luis Obispo County is $60,534, and the median family income is $72,327. Males have a median income of $41,915 versus $27,407 for females. The per capita income for the city is $20,386. 26.6% of the population and 7.1% of families are below the poverty line, a similar number to Cleveland, Ohio. Out of the total population, 9.3% of those under the age of 18 and 4.6% of those 65 and older are living below the poverty line.

Local
San Luis Obispo is incorporated as a charter city. It is also the county seat of San Luis Obispo County. The city charter provides for a "Council-Mayor-City Manager" form of municipal government. The City Council has five members, a mayor who is elected to two year terms, with each mayor limited to serving no more than four consecutive terms, and four city council members who are elected to four year terms, with each council member limited to serving no more than two consecutive terms.

Fire department
The fire department of San Luis Obispo was first organized in 1872 and now has 45 full-time firefighters and four fire stations. The SLO City Fire Stations are staffed with three-man ALS engine companies and a four-man ALS Truck company. Each apparatus has at least one paramedic on duty each day. The department responds to over 4,500 calls each year. The San Luis Obispo City Fire Department also maintains a bike medic program which is used at the Farmers' Market and other special events throughout the city. Four members of the Fire Department are also on the San Luis Obispo SWAT Team as SWAT Medics and respond using Squad 1 (an ALS equipped ambulance which also carries some light rescue gear and other specialty tools) The front-line members of the department are represented by the San Luis Obispo City Firefighters' IAFF Local 3523.

Notable ordinances
In June 1990 City Councilman Jerry Reiss proposed a city ordinance to ban smoking in all indoor public areas. Following a failed effort by R. J. Reynolds Tobacco Company to defeat the ordinance, the City Council voted 4–1 in favor on June 19, 1990 with only Mayor Ron Dunin dissenting. As a result, on August 2, 1990, San Luis Obispo became the first municipality in the world to ban smoking in all public buildings, including bars and restaurants. This statute has been a catalyst worldwide in anti-smoking legislation. In April, 2010, San Luis Obispo strengthened its anti-smoking legislation, making smoking in public, excepting for certain conditions, a citable offense beginning on June 20, 2010.

In 1982, following public hearings, the City Council approved an ordinance forbidding the construction of "drive-through" businesses. In-N-Out Burger opened a restaurant in the nearby town of Atascadero because of the ban. In 2008 the City Council voted 3–2 to keep the ban.

In 1982 a city ordinance was passed that prohibited the sale of alcoholic beverages at any business selling gasoline, with the exception of one Mobil (now Union 76) service station on South Higuera Street that was grandfathered in prior to the ordinance. The city council voted 3–2 to abolish the ordinance in 2004.

In April 2010, an "unruly gathering" ordinance passed with a vote of 4–1. This ordinance poses a fine of $700 for the hosts of gatherings with more than 20 people on private property which create a substantial disturbance in a significant amount of the neighborhood. Unlawful conduct includes excessive noise; public drunkenness; serving alcohol to minors; fighting; urinating in public; crowds overflowing into yards, sidewalks, or streets; or similar unlawful behaviors.

State and federal representation
In the California State Legislature, San Luis Obispo is in, and in.

In the United States House of Representatives, San Luis Obispo is in.

Economy
Six of San Luis Obispo County's top ten employers, as shown below, fall in the classification of Services, four fall in Public Administration. Downtown San Luis Obispo is centered around the carefully restored Mission San Luis Obispo de Tolosa. The downtown area also has many eclectic shops and boutiques. New downtown shopping centers have been added in recent years. The Court Street Center and Downtown Center house stores that belong to nationwide chains. One of the primary draws of this area for students, visitors, and residents alike is the plethora of outdoor sports such as hiking, kayaking, surfing, windsurfing, skimboarding, diving, sailing, and kite boarding. Southwest of the town center, several large shopping centers have developed since 2003. Takken's Shoes is headquartered in San Luis Obispo. Ernie Ball's Music Man factory is located in San Luis Obispo. Mindbody and iFixit have been headquartered in San Luis Obispo since their inceptions.

Scenes from the 1990 film My Blue Heaven were filmed in commercial areas of San Luis Obispo. Scenes from the 2002 film Murder by Numbers were filmed in and around San Luis Obispo.

In 2016, Pacific Gas and Electric announced the closure of the Diablo Canyon Nuclear Power Plant in 2025, which will cost the local economy 1500 jobs with an average salary of $157,000, as well as nearly $1 billion annually in economic activity. It is the largest non-governmental employer in the city. An impact mitigation of $85 million was denied by the California Public Utilities Commission, leaving the community short on funds for schools and other projects. It is expected that there will be cuts to schools, public services, and a regional economic depression. San Luis Coast Unified School District is projected to lose at least 9% of their current annual operating income. Measures to weather the economic downturn are being investigated by the city. One such bill, SB1090, was introduced by state senators Bill Monning and Jordan Cunningham on March 16, 2018, in an attempt to reclaim the $85 million that was denied by the CPUC, as well as to secure $350 million towards keeping workers at the plant and in the city until the final shutdown in 2025. Congressman Salud Carbajal introduced H.R. 5441 to the House of Representatives in order to create Energy Opportunity Zones, which is designed to specifically target areas that have had a nuclear power plant shut down within 10 years (including San Luis Obispo) for federal tax credits for renewable energy generation, including solar, wind, and wave energy.

Top employers
According to the City's 2009 Comprehensive Annual Financial Report, the top employers in the city are:

Education
All public K–12 institutions in San Luis Obispo are operated by San Luis Coastal Unified School District, which contains six elementary schools, one middle school (Laguna Middle School), and one high school, San Luis Obispo High School. The district also operates several schools outside of San Luis Obispo in nearby Avila Beach, Edna Valley, Morro Bay, and Los Osos.

San Luis Obispo is home to California Polytechnic State University (Cal Poly), a public university enrolling 22,188 students as of Fall 2017. The school is just outside city limits and provides on-campus housing for nearly 6,000 freshmen and sophomores. The area is also served by Cuesta College, a community college a short driving distance away.

Transportation
The city is home to San Luis Obispo County Regional Airport which offers private air service and non-stop commercial air service to San Francisco, Los Angeles, Seattle, Denver, and Phoenix with service to Dallas-Fort Worth beginning in 2019. Amtrak provides daily rail transport service at San Luis Obispo station as the northern terminus of the Pacific Surfliner line from San Diego, and as a stop on the Coast Starlight line. The Amtrak train goes north to Salinas, San Jose, Oakland, San Francisco (via Emeryville, CA), Sacramento, Portland, and Seattle, and south to Los Angeles. Greyhound closed its station building in San Luis Obispo on March 12, 2009; it still serves the city via a transit bus stop on Railroad Avenue. There are also multiple companies that provide shuttle services or black car service to and from the airport, including SLO Safe Ride, Obsidian Luxury Services, and Ride-On.

Public transit includes the citywide SLO Transit bus lines as well as the county-wide SLO Regional Transit system. Rideshare encourages the use of the local public transit, as well as carpooling and cycling. Riders for the SLO Transit system are now able to plan their trips using Google Transit. The SLO Car Free program provides an online one-stop-shop for all car-free vacationing needs from bus schedules and bike maps, to discounts on transportation, lodging, and attractions.

U.S. Route 101 and California State Route 1 are the major north-south highways in San Luis Obispo, linking the city to the rest of the Central Coast region, San Francisco to the north, and Los Angeles to the south. Both enter the city from the south as a concurrency. As they head north, Highway 1 then splits towards the coast to Morro Bay, while Highway 101 stays more inland to Atascadero and Paso Robles. California State Route 227 provides an alternate route to Highway 101 from San Luis Obispo south to Arroyo Grande.

Bicycling is increasing as a mode of transportation. The Bill Roalman (Morro Street) Bicycle Boulevard gives priority to bicycle traffic while a special bicycle traffic signal (one of only a handful in the United States) allows bicyclists their own phase in traffic flow. The SLO County Bicycle Coalition offers a free bicycle valet service during the weekly Farmers' Market. In 2007, the city was designated as a Bicycle Friendly Community at the Gold level by the League of American Bicyclists.

The city provides parking in three multistory parking structures downtown. Street parking downtown is metered except on holidays. The city's Racks with Plaques program has increased bike racks in the downtown area and has cut down on parking congestion.

Culture


The Madonna Inn is a famous local landmark. Established by Alex Madonna in 1958, the inn is famously eccentric. The Fremont Theater, an historic Art Deco theater from the 1940s, still plays first-run movies on the huge screen. Murals adorn the walls of the main theater while neon swirls light the ceiling. The Palm Theatre boasts solar heating and is home to the San Luis Obispo International Film Festival. Another destination is Bubblegum Alley. Since about 1960, people have been sticking chewed gum on the walls of this alley. The doctor's office on the corner of Santa Rosa and Pacific streets is one of very few commercial buildings designed by Frank Lloyd Wright. San Luis also has a Carnegie Library which is now home to the San Luis Obispo County Historical Museum.

Lots of mystery surrounds the "underground city", or the series of tunnels that exists beneath the city.

One of the largest Mardi Gras parades west of the Mississippi was held in San Luis Obispo, but canceled in 2005 because of difficulties related to crowd control and alcohol consumption.

Cal Poly's open house, Poly Royal, was held annually from 1933 to 1990. It was canceled in 1945 due to war rationing. It began as a show-and-tell for students to display their projects. It traces its origins to the 1904 Farmer's Institute and Picnic Basket. By the 1980s, as the college became "the most popular...university in the 19-campus CSU system", Poly Royal began drawing over 100,000 people from throughout the state, including 126,000 people in 1985. Concerts, parties, and other entertainment were added and it earned $3–4 million in revenue for the city every year.

Following a "mini-riot" in 1989 at an off-campus apartment during Poly Royal, the events in 1990 would cancel the event "indefinitely." Two nights of rioting on April 28–29 led to 127 arrests, over 100 injuries and 14 police injuries on top of "several hundred thousand dollars'" worth of damage. A liquor store near campus, Campus Bottle, was destroyed by revelers demanding alcohol. The second night was much larger than the first as people were leaving a concert on campus and parties off-campus were broken up and revelers flooded the streets. Mayor Dunin called the events "the worst experience in the history of San Luis Obispo." After a meeting between Mayor Dunin and University President Warren Baker the following Monday, Poly Royal was canceled from that point forward. The name Poly Royal returned in 2001 as "Open House Presents Poly Royal", a scaled down version that was designed for students and parents. Another "mini riot" took place in the same neighborhood, across from Campus Bottle, in the early morning hours of March 7, 2015. Over 1,500 young adults converged on the area to celebrate "St. Fratty's Day." Several students climbed onto the roof of a garage and the building collapsed.

San Luis Obispo has been home of several other events, including a stop on the way of the Olympic Flame Relay, the Tour of California bicycle race, Cinco de Mayo celebrations, an annual Mozart festival, held every July, and a long-standing Christmas Parade. In May, the Madonna Hotel hosts the annual California Festival of Beers, which includes beer tasting of over 200 craft beers. Another attraction is the development of Edna Valley into a well-known wine region. Just south of the city, people can spend an afternoon wine tasting several wineries in the area with a very short drive. The wine region extends north beyond Paso Robles (30 miles north) and south to Santa Ynez (70 miles south).

During summer months, local residents and visitors congregate in the Mission Plaza for a free outdoor concert every Friday evening. The event is called Concerts in the Plaza. Other noteworthy events include the San Luis Obispo International Film Festival, Festival Mosaic, and the Plein Air Festival.

San Luis Obispo hosts a farmers' market every Thursday night from 6–9 p.m. on Higuera Street, between Osos and Nipomo Streets. During this weekly event, the street is closed to vehicle traffic while vendors sell food and goods and various visual and music artists perform for the crowds.

Since June 2000, the first Thursday of every month is The Bike Happening (also known as Bike Nite) in San Luis Obispo. People gather after the farmers' market at the Mission Plaza with their bikes. The bikers then go around on multiple circuits on the main streets of downtown adhering to the traffic laws (for the most part). The ride is considered a fun/social ride meant to encourage people to get back on their bikes and to have fun. Each Bike Happening has a theme and a large portion of the crowd is in some costume adherent to the theme.

One of the cultural focal centers of San Luis Obispo is the Christopher Cohan Performing Arts Center built on the Cal Poly campus, which was constructed utilizing the donations of local businesses and individuals. The Performing Arts Center consists of multiple venues, including the original Spanos Theatre. The largest venue, Harmon Hall, seats 1,300. Many high school and college programs are scheduled. Local artists perform plays, music and dance. The addition of the Performing Arts Center attracts many touring performances which are usually not found in communities of comparable size to San Luis Obispo. The summer of 2007 was the opening concert of the Forbes Pipe Organ, which was built elevated into a side wall of Harmon Hall and required the donation of a further $3 million for purchase and installation.

Another cultural beacon in the area is the San Luis Obispo Museum of Art. The San Luis Obispo Museum of Art began in the 1950s when a small group of artists, educators and enthusiasts whose collective talents, vision and support established the foundation upon which this organization has grown. Over the years, the San Luis Obispo Art Association evolved into the San Luis Obispo Art Center, which evolved into today's San Luis Obispo Museum of Art. The museum, with a focus on California Contemporary Art, shows 24 exhibitions per year, has both adult and children's art classes, and hosts art talks, films and other events. The museum launched a $15 million Capital Campaign for a new building in 2017.

Born or raised in San Luis Obispo

 * Ed Brown professional football quarterback
 * Kathie Browne, actress
 * Vern Burke, football player
 * Les Cain, Major League Baseball pitcher
 * Heidi Cruz, wife of 2016 Republican presidential candidate Ted Cruz
 * John Darnielle, musician (The Mountain Goats)
 * Zac Efron, actor
 * Chuck Estrada, former Major League Baseball pitcher
 * Wolfgang Gartner, house music producer and DJ
 * Robert Hunter, lyricist for the Grateful Dead
 * Tim Kennedy, UFC fighter
 * Greg Kumparak, editor of TechCrunch
 * Jim Lonborg, Major League Baseball pitcher
 * MAKJ, house music producer and DJ
 * Miss Fame, drag queen and makeup artist
 * Arron Oberholser, golfer
 * Bud Ogden, basketball player
 * Chris Pontius, daredevil entertainer (Jackass)
 * Paul Rachubka, soccer player
 * Loren Roberts, golfer
 * Chris Seitz, soccer player
 * Najahe Sherman, television news anchor and reporter
 * Stephanie Brown Trafton, Olympic athlete
 * Dean Treanor, manager of the Indianapolis Indians and former MILB pitcher
 * William H. Young, labor union leader

Lived in San Luis Obispo

 * Jon Anderson, musician (Yes)
 * Chase McBride, singer, musician, and visual artist
 * Ernie Ball, guitarist and entrepreneur
 * John Barbata, musician
 * Peter Buck, musician (R.E.M.)
 * Ronnie Bucknum, racing driver
 * Casey Candaele, former Major League Baseball player
 * Ron Capps (racing driver), NHRA race car driver
 * Rich Ferguson, magician
 * Allen Fox, tennis player and coach
 * Blake Irving, businessman
 * Jack Kerouac, writer
 * Mike Krukow, former Major League Baseball pitcher and sportscaster
 * Chuck Liddell, former UFC light-heavyweight champion mixed martial artist
 * Scott Lighty, mixed martial artist
 * Ah Louis, Chinese American pioneer and businessman
 * Hannah Marks, actress
 * Lee Michaels, musician
 * Frances Margaret Milne, librarian, writer
 * The Pendragons, magicians
 * Gene Romero, motorcycle racer
 * Jerry Scott, cartoonist
 * G.D. Spradlin, actor
 * John Sturges, film director
 * Robin Ventura, baseball player
 * Jason Von Flue, UFC and Ultimate Fighter season II veteran mixed martial artist

Notable bands

 * Deeds of Flesh, death metal band
 * Double Take, teen pop duo
 * Fialta, indie pop band
 * Lakes, indie rock band
 * Little Wings, indie folk band
 * Night Riots, alternative rock band
 * The Honey Trees, dream pop band
 * The Revels, 1960s surf rock band
 * Scissors for Lefty, indie rock band
 * The Sentinals, 1960s surf band
 * Sherwood, indie rock band
 * Still Time, indie rock band
 * Watashi Wa, pop rock band
 * Weird Al Yankovic, comedy musician